The deal is inclusive to both Topps’ physical and digital assets. All of nearly 350 Topps employees will now work for Fanatics Trading Cards.
The deal was rumored since last August when Fanatics secured deals with the Players Associations of MLB, NBA, and NFL. The acquisition by Fanatics means Fanatics can begin producing trading cards immediately instead of waiting until 2026 when Topps’ partnership with the Players Association expires.
“With trading cards and collectibles being a significant pillar of our long-term plans to become the leading digital sports platform, we are excited to add a leading trading cards company to build out our business. Their iconic brand, commitment to product excellence and passionate employees worldwide will allow us to immediately serve our league and players’ association partners and our fans.”-Michael Rubin, Fanatics CEO
In addition to production rights for MLB, NBA, and NFL, Fanatics will also obtain rights from MLS, Formula 1, UEFA, and Bundesliga.