Marketing

Blogging & Recruiting Services

We serve entities in the sports/trading cards category. This includes but is not limited to: Auction Houses, Breakers, and Buyers/Sellers.

Table of Contents:

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1. Google Front Page Ranks:

During my blogging tenure, I’ve learned how to rank content on Google’s front page, some awarded the coveted #1 spot for its associated search query. A lot of it outranks content from some strong competitors i.e., PSA, Beckett, and eBay. A strong understanding of Internet marketing strategies such as SEO, Keyword Research, Image Tagging, and Content Optimization are often required to produce rank-competitive results. This knowledge comes with experience and I’ve been doing this since 2010.

From 2014-2015, I taught upper division courses in Internet Marketing at the California State University, Northridge – David Nazarian College of Business and Economics.

Here are six examples of some of my high-ranking content. My search query is highlighted in yellow with the big red arrow pointing to the associated content rank.

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2. Blogging:

Blogging is the act of digital writing and publishing. I’ve been doing this since July 2010 and have published over 800 articles on the topic of sports cards. I’ve been collecting baseball cards since 1988 and have one of the most extensive Frank Thomas player collections on record. To see it, click here. Need something like this built to showcase your collection? Let me know; I can do that for you too.

2.1. Blogging Service:

I’d like to produce blog content for your company here on www.radicards.com. Here are the benefits of hiring Radicards, LLC as your content producer:

• Access to expert-level SEO/SEM knowledge and skills
• Access to best-in-class sports card knowledge
• Access to professional writing skills
• Exposure from our audience through email, social, and organic traffic (avg. 100-142k monthly impressions)
• Production of rank-rich content to promote your company’s associated content i.e., auctions, personal collection pieces, interesting finds, etc.

Here’s a screenshot of our current 16-month Google search results history:

In 2016, I published a book about business and marketing, which is available on Amazon and through Barnes & Noble. To see the Amazon listing, click here.

2.2. Blogging Compensation:

According to ZipRecruiter, the salary range for professional bloggers is between $19,500 and $80,500 with the average salary being $38,440^[1]Blogger Salary. www.ziprecruiter.com. According to HubSpot, depending on the size of the blog, staff bloggers produce 3-5 articles per week^[2]How Often Should You (or Your Company) Blog? blog.hubspot.com. Here’s my offer:

• 12-15 articles/mo. with at least one image and at least one paragraph
• Price: $3200/mo. paid via Check (Preferred); $3350 via PayPal or $3375 via CC
• Each additional article beyond 15 in a given month = $200

At this rate, your annual commitment to retain my blogging service is $38,400, which comes to about $18.50/hr. Given my skills in the category, retention of my blogging service would cost any other company closer to the $80k figure (about $38.50/hr) but since I’ll be working remotely and this is a new role for your company, I want to offer my blogging service to you at a competitive introductory rate to start with adjustments made annually. I’m very reasonable.

All production is promoted on our social pages, subscriber list, and on our videos and podcasts as we see fit. I’ll also be forwarding links to published content to your Social Media Manager or associated.

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3. Advertising:

We offer a variety of advertising spots. If you retain my services, we’d like to include a clickable banner ad at a discounted rate to promote your company. The style will be the Classic, which is a 324×80 banner published to our right side-bar on our blog feed page at www.radicards.com/blog. The Classic is normally $190/mo. but if you retain my services, we’ll throw in this style for $170/mo.

If you would like additional spots, see our advertising package.

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4. Recruitment Service:

I’m very well connected and have managed recruitment and hiring for a variety of companies. If you need a specific talent to join your team who’s in the sports/trading card space, I can help you pre-qualify the right candidates. Here’s an example of a role and how this works:

Social Media Manager: This person will be responsible for managing your company’s social media accounts on a full-time basis, in-house, at your company’s headquarters. According to Indeed, the average hourly rate for a Social Media Manager in California is $20.93/hr^[3]Social Media Manager salary in California. www.indeed.com, which equates to an annual salary of $43,534.40. Allocating somewhere between $40,000-$43,000 for this role would be fair and reasonable.

My services:

• I produce the marketing for a Social Media Manager role
• I find and interview candidates for the role
• I forward candidates to you either once I have a few strong leads or as they are identified

You’ll take it from there i.e., interviewing, hiring, processing, etc.

4.1. Recruitment Compensation:

Cost to retain the services of a recruiter often comes with a commission in the form of a percentage of the figure offered to the candidate upon hire but the funds aren’t taken from the hire’s salary. So for example, if the hire salary is $40,000 and the recruiter commission percentage is 20%, you’d pay the recruiter $8,000, which means your financial commitment to find a candidate using my recruiting services and hiring your Social Media Manager would be $48,000 ($40,000 to the hire, $8,000 to me). The average recruiter commission percentage is 40%^[4]How Do Recruiters Get Paid? www.thestreet.com.

Commission Percentage to retain my recruiter service: 20%. At this rate, if you hire a Social Media Manager at $40,000, your financial commitment to me would be $8,000 via Check (Preferred; $8250 via PayPal or $8300 via CC. Recruiter payments are typically processed on a Net 30 basis but sooner is always appreciated.

4.2. Training:

For an additional fee, and if needed, I can train your hire. Continuing with the Social Media Manager example: According to GlassDoor, the average salary for a Social Media Trainer is $73,828^[5]How much does a Social Media Trainer make? www.glassdoor.com, which is about $35.50/hr. Since this won’t be a full-time role, I’d like to offer this service to you at $30/hr.

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5. After my Services are Retained:

Hire Type: Contractor

Once I’m on-boarded, I’d like to connect with a contact at your company on a regular frequency i.e., weekly, bi-monthly, or monthly via Skype, Phone, or Email, to discuss content objectives. The meeting will act as an opportunity to share content i.e., images, descriptions, notes, etc. about what needs to be covered in the given time frame. Preferred meeting duration allocation: Up to 30 minutes.