Interview: Tracy Hackler – Hobby Marketing Manager, Panini | Ep. 104

“Be where your customers are and listen.” – Tracy Hackler

Note: This interview is a little over an hour long and would make excellent listening material for long car rides.

In this episode, I sit down with Tracy Hackler: Hobby Marketing Manager, Panini America. Join us as we talk about marketing, the subtle caveats of social media, why the customer is the most important part of doing business, the significant benefits of building relationships, the popularity of FIFA World Cup Soccer Stickers, the transition from Donruss to Panini, kids and the hobby, what Tracy collects, and a whole lot more. Links to his places are listed below:

To see what’s currently on eBay from Panini, click here.



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