1998 Leaf Rookies and Stars offers a unique and subtle parallel. Each card in the set can be found as a Longevity parallel with a stated print run to just 50 copies. What many collectors may not know is that 1998 Leaf Rookies and Stars Longevity parallels with a serial number of 01/50 are the unicorn Longevity Holographic parallels. What differentiates these from the remaining 49 copies in the print run is that they were printed with a holofoil finish making them that much more stunning and valuable. Thing is, unless you know about these little facts, you might miss them entirely.
→ To see the current eBay auctions for 1998 Leaf Rookies and Stars Longevity parallels, click here.
Earlier this month, the two Derek Jeter 1998 Leaf Rookies and Stars Longevity Holographic parallels surfaced and sold for what many would consider at least close to accurate market value. I say that because while the listings indicated that these were in fact the Longevity parallels, there was no mention of them being the Longevity Holographics. You had to know about this information upfront by both the appearance of the auction scans and the serial numbering. Had it been marketed correctly, it's possible we could've seen somewhat higher returns. It's very possible.
Of the two different Derek Jeter 1998 Leaf Rookies and Stars Longevity Holographic cards that closed on July 10, 2020, card #152 sold for $846 with 30 bids and 236 auction views. One could make a case that that's plenty of exposure to reflect accurate market value. You might even say that the same card, if marketed correctly could easily be resold for more, around $1250 or more, which is a very fair and reasonable expectation if the new owner wanted to move the card immediately.
Well, on July 18, 2020 they did.
So in just eight days, this Derek Jeter 1998 Leaf Rookies and Stars Longevity Holographic goes from being sold auction style for $846 to being relisted for $150,000, a markup of 17,630.5%. Reasonable? You make the call.