"Put your customers on the jumbotron." - Chris Carlin
Notice: This episode is a little over an hour long and would be great listening material for long car rides.
In this episode, I had the pleasure of sitting down with Chris Carlin: Sr. Marketing & Social Media Manager, The Upper Deck Company. Chris has been with Upper Deck since 1998 and has been highly influential in the company's success. He's a champion marketer and one of the hobby's top guys. Join us as we share dialogue on marketing, Upper Deck, and life. Links to his places are listed below:
Also, I recommend the following books, which were discussed in this video:
- Got 'Em, Got 'Em, Need 'em: A Fan's Guide to Collecting the Top 100 Sports Cards of All Time
- Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business