The following is just one example of many where I’ve implemented a UX enhancement to optimize process flow efficiency.

Project: Subscription Management
Problem: Subscribers emailing us requests to unsubscribe them from notifications
Solution: Create an instruction page and include a link to it in the signature area of the
notification email template

Screenshot: Notification email v1 w/ signature area outlined

Notification Email Before Subscription Management
Notification Email Before Subscription Management

Screenshot: Notification email v2 w/ link to subscription management instructions in the signature area

Notification Email After Subscription Management
Notification Email After Subscription Management

Screenshot: Manage Your Subscription Settings page where link in notification email redirects

This page has clear instructions on how to unsubscribe, and resubscribe should a visitor want
to at some point in the future.

Manager Your Subscription Settings Page
Manager Your Subscription Settings Page

Result: This solution was implemented in 2018 and we haven’t received an unsubscribe
request since.


Additional notes: By design, our homepage doesn’t feature the right sidebar where our original subscription area is located. In an effort to ensure a clean user flow, we recently included a second Subscribe button in our header for quick access no matter where a visitor lands on our site.

Patrick Greenough
UX Designer, Internet Marketer
www.patrickgreenough.com