Agenda summary: Buyer Behavior.
Buyer Behavior (a.k.a. Consumer Behavior) is a management theory that examines the mental transactions associated with the purchasing habits of individuals and/or groups. It’s an area of social science that analyzes the emotional and behavioral responses that precede, follow, and/or influence acts of consumption.
You might not think it but as a collector, your emotions play an integral roll in your hobby pursuits. Every purchase is made with intent.
For many years, I’ve been implementing what I call Strategic Emotional Latency™. Here’s my definition:
Strategic Emotional Latency™: The act of intentionally delaying an emotional response until some point in the future after the interaction of a stimulus.
In this podcast, I discuss how to employ this strategy as a collector and how it can influence your buying experience. More specifically, I talk about when to care about timing as it relates to buyer behavior. For example:
- Should I scrutinize card conditions at card shows?
- Do I pass over stuff I’m uncertain I want in bargain bins?
- Is the World Series a good time to shop on eBay?
Listen and enjoy as I discuss Buyer Behavior and its influence on us as collectors.