Same Frank Thomas 1990 Topps NNOF BGS9 Sold by Two Different Sellers. Here are the Auction Results.

Brand reputation matters. It's a proven fact that brands with long tenures can influence higher sale values than sales driven by brands with no historical transaction data. Granted, bigger brands often have bigger marketing budgets too. For smaller intro brands, the old notion of you have to start somewhere acts as an honest mentality benchmark. All big brands began with one single transaction and built from there. Let's take a look at two auctions that ended recently for the same item and sold by two different sellers with drastically different levels of brand credibility. Here are the auction results of the BGS9 example, serial number: 0007352477, of the Frank Thomas 1990 Topps #414A No Name On Front.

This card was originally sold by a premiere auction house with a long tenure and proven track record of quality service. Here's how it performed:

Sold: Apr 15, 2019
# of Bids: 137
Final Price: $10,500

Less than a month later, this exact example was listed and sold by a brand new eBay user with 0 feedback. Here's how it performed this time:

Sold: May 09, 2019
# of Bids: 17
Final Price: $3,050

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FRANK THOMAS 1990 00s Topps Gold Score Starburst Steel Rc 31 Card Lot Die Cut
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1990 Topps 414 Frank Thomas Chicago White Sox RC
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1990 Bowman 320 Frank Thomas PSA 9 MINT Chicago White Sox RC Rookie Card
1990 Bowman 320 Frank Thomas PSA 9 MINT Chicago White Sox RC Rookie Card
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1990 Topps Frank Thomas 414 Baseball Card
1990 Topps Frank Thomas 414 Baseball Card
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1990 topps frank thomas psa 9
$12.00
1990 90 Topps FRANK THOMAS RC ROOKIE WHITE SOX 414 PSA 9 MINT
1990 90 Topps FRANK THOMAS RC ROOKIE WHITE SOX 414 PSA 9 MINT
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FRANK THOMAS 1990 Topps Rookies GLOSSY Rookie Card RC RARE HOF 521 HRs 301 BA
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Topps 1990 Frank Thomas Topps 414 Baseball Card Excellent condition
Topps 1990 Frank Thomas Topps 414 Baseball Card Excellent condition
$10.00
20072010 2 Topps Baseball Complete Factory Sealed Sets
20072010 2 Topps Baseball Complete Factory Sealed Sets
$64.00
Topps 1990 Frank Thomas 414 Baseball Card
Topps 1990 Frank Thomas 414 Baseball Card
$10.00
1990 Topps Frank Thomas Chicago White Sox 414 Rookie Baseball Card
1990 Topps Frank Thomas Chicago White Sox 414 Rookie Baseball Card
$50.00
1990 Topps 414  FRANK THOMAS  White Sox RC Rookie Card  GAI 95  Gem Mint
1990 Topps 414 FRANK THOMAS White Sox RC Rookie Card GAI 95 Gem Mint
$24.99
Frank Thomas Signed Autographed Baseball Card 1990 Topps RC Rookie GX19608
Frank Thomas Signed Autographed Baseball Card 1990 Topps RC Rookie GX19608
$89.99
Rare 1990 Topps Baseball Rack Pack Back Card Of Frank Thomas RC On Top NNOF
Rare 1990 Topps Baseball Rack Pack Back Card Of Frank Thomas RC On Top NNOF
$100.00
1990 TOPPS 414 FRANK THOMAS RC HOFer CHICAGO WHITE SOX PSA 9 MINT original
1990 TOPPS 414 FRANK THOMAS RC HOFer CHICAGO WHITE SOX PSA 9 MINT original
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1990 LEAF FRANK THOMAS CARD NO300 NEAR MINT
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