Same Frank Thomas 1990 Topps NNOF BGS9 Sold by Two Different Sellers. Here are the Auction Results.

Brand reputation matters. It's a proven fact that brands with long tenures can influence higher sale values than sales driven by brands with no historical transaction data. Granted, bigger brands often have bigger marketing budgets too. For smaller intro brands, the old notion of you have to start somewhere acts as an honest mentality benchmark. All big brands began with one single transaction and built from there. Let's take a look at two auctions that ended recently for the same item and sold by two different sellers with drastically different levels of brand credibility. Here are the auction results of the BGS9 example, serial number: 0007352477, of the Frank Thomas 1990 Topps #414A No Name On Front.

This card was originally sold by a premiere auction house with a long tenure and proven track record of quality service. Here's how it performed:

Sold: Apr 15, 2019
# of Bids: 137
Final Price: $10,500

Less than a month later, this exact example was listed and sold by a brand new eBay user with 0 feedback. Here's how it performed this time:

Sold: May 09, 2019
# of Bids: 17
Final Price: $3,050

Frank Thomas 1990 NNOF No Name on Front Topps Reprint Insert
Frank Thomas 1990 NNOF No Name on Front Topps Reprint Insert
$11.50
Lot Of 21990 Topps Baseball Sets 1 792 Frank Thomas Rookie
Lot Of 21990 Topps Baseball Sets 1 792 Frank Thomas Rookie
$14.99
PSA 9  1990 CLASSIC  FRANK THOMAS RC + Ken Griffey Jr + Topps VENDING BOX
PSA 9 1990 CLASSIC FRANK THOMAS RC + Ken Griffey Jr + Topps VENDING BOX
$11.95
Frank Thomas Topps 1990 414
Frank Thomas Topps 1990 414
$900.00
Lot of 4 Different 1990 Fleer Ud Score Topps Update Set Sealed Frank Thomas
Lot of 4 Different 1990 Fleer Ud Score Topps Update Set Sealed Frank Thomas
$16.95
Topps 1990 Frank Thomas 414 Baseball Card PSA 9
Topps 1990 Frank Thomas 414 Baseball Card PSA 9
$19.00
FRANK THOMAS RC 1990 TOPPS 414 NAME ON FRONT PSA 9 MINT
FRANK THOMAS RC 1990 TOPPS 414 NAME ON FRONT PSA 9 MINT
$15.00
RARE 1990 Topps Frank Thomas ROOKIE 414 Baseball Card The Big Hurt
RARE 1990 Topps Frank Thomas ROOKIE 414 Baseball Card The Big Hurt
$200.00
1990 FRANK THOMAS Rookie Combo Topps Bowman HOF
1990 FRANK THOMAS Rookie Combo Topps Bowman HOF
$16.99
Frank Thomas 1 Draft Pick 1990 Topps  414 PSA 8
Frank Thomas 1 Draft Pick 1990 Topps 414 PSA 8
$12.00
1990 topps baseball rack packs 6 total Frank Thomas RC Ken Griffey Jr RC
1990 topps baseball rack packs 6 total Frank Thomas RC Ken Griffey Jr RC
$14.00
1990 TOPPS FRANK THOMAS 414 PSA DNA ROOKIE AUTOGRAPH
1990 TOPPS FRANK THOMAS 414 PSA DNA ROOKIE AUTOGRAPH
$45.00
Frank Thomas414 ken Griffey Jr
Frank Thomas414 ken Griffey Jr
$14.99
1990 TOPPS FRANK THOMAS 414 HOF RC Rookie 1 Draft Pick White Sox F June1st
1990 TOPPS FRANK THOMAS 414 HOF RC Rookie 1 Draft Pick White Sox F June1st
$299.99
Frank Thomas Chicago White Sox 2 RC 90 Topps414 Score 663 +47 Misl EX NM
Frank Thomas Chicago White Sox 2 RC 90 Topps414 Score 663 +47 Misl EX NM
$15.00
1990 Topps 414 Frank Thomas PSA DNA Autographed Vintage Full Signature HOF RC
1990 Topps 414 Frank Thomas PSA DNA Autographed Vintage Full Signature HOF RC
$2,000.00

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