Same Frank Thomas 1990 Topps NNOF BGS9 Sold by Two Different Sellers. Here are the Auction Results.

Brand reputation matters. It's a proven fact that brands with long tenures can influence higher sale values than sales driven by brands with no historical transaction data. Granted, bigger brands often have bigger marketing budgets too. For smaller intro brands, the old notion of you have to start somewhere acts as an honest mentality benchmark. All big brands began with one single transaction and built from there. Let's take a look at two auctions that ended recently for the same item and sold by two different sellers with drastically different levels of brand credibility. Here are the auction results of the BGS9 example, serial number: 0007352477, of the Frank Thomas 1990 Topps #414A No Name On Front.

This card was originally sold by a premiere auction house with a long tenure and proven track record of quality service. Here's how it performed:

Sold: Apr 15, 2019
# of Bids: 137
Final Price: $10,500

Less than a month later, this exact example was listed and sold by a brand new eBay user with 0 feedback. Here's how it performed this time:

Sold: May 09, 2019
# of Bids: 17
Final Price: $3,050

1990 TOPPS Cello FACTORY SEALED BOX Frank Thomas RC 90 NNOF GRIFFEY HOF
1990 TOPPS Cello FACTORY SEALED BOX Frank Thomas RC 90 NNOF GRIFFEY HOF
$24.99
FRANK THOMAS 1990 WHITE SOX RC 2016 Topps Anthology 5X7 GOLD Version  10 made
FRANK THOMAS 1990 WHITE SOX RC 2016 Topps Anthology 5X7 GOLD Version 10 made
$59.99
Frank Thomas 1990 Topps 414 Rookie 1 Draft Pick MINT
Frank Thomas 1990 Topps 414 Rookie 1 Draft Pick MINT
$10.00
1990 TOPPS 414 FRANK THOMAS ROOKIE CARD RC CHICAGO WHITE SOX HOF NM MT PLUS
1990 TOPPS 414 FRANK THOMAS ROOKIE CARD RC CHICAGO WHITE SOX HOF NM MT PLUS
$9.99
1990 TOPPS 414 FRANK THOMAS ROOKIE CARD RC CHICAGO WHITE SOX HOF NM MT PLUS
1990 TOPPS 414 FRANK THOMAS ROOKIE CARD RC CHICAGO WHITE SOX HOF NM MT PLUS
$9.99
Topps 1990 Frank Thomas 414 Baseball Card Fresh Nm mint Sharp See Description
Topps 1990 Frank Thomas 414 Baseball Card Fresh Nm mint Sharp See Description
$23.00
FRANK THOMAS 1990 TOPPS 414 ROOKIE CARD 15
FRANK THOMAS 1990 TOPPS 414 ROOKIE CARD 15
$9.99
1990 TOPPS BASEBALL 414B FRANK THOMAS WHITE SOX RC
1990 TOPPS BASEBALL 414B FRANK THOMAS WHITE SOX RC
$22.95
1990 Topps Baseball Rack Pack Case 6 24 Count Rare
1990 Topps Baseball Rack Pack Case 6 24 Count Rare
$75.00
1990 Topps Frank Thomas Rookie 414 No Name Error NNOF RP White Sox SSP
1990 Topps Frank Thomas Rookie 414 No Name Error NNOF RP White Sox SSP
$149.99
1990 Topps Frank Thomas 414 RC Baseball Cards Lot Of 5 new conditionhard Case
1990 Topps Frank Thomas 414 RC Baseball Cards Lot Of 5 new conditionhard Case
$18.00
FRANK THOMASLOT OF 5 1990 Topps 414 RC Baseball Cards Lot Of 5 new condition
FRANK THOMASLOT OF 5 1990 Topps 414 RC Baseball Cards Lot Of 5 new condition
$13.75
1990 TOPPS UNOPENED CELLO BOX BASEBALL CARDS 24 PACKS FRANK THOMAS ROOKIE
1990 TOPPS UNOPENED CELLO BOX BASEBALL CARDS 24 PACKS FRANK THOMAS ROOKIE
$35.00
Frank Thomas White Sox 1990 Topps 414 Baseball Card
Frank Thomas White Sox 1990 Topps 414 Baseball Card
$50.00
1990 Topps Frank Thomas 414 Baseball Card
1990 Topps Frank Thomas 414 Baseball Card
$150.00
1990 Topps Frank Thomas Rookie 414
1990 Topps Frank Thomas Rookie 414
$25.00

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