“Be where your customers are and listen.” – Tracy Hackler
Note: This interview is a little over an hour long and would make excellent listening material for long car rides.
In this episode, I sit down with Tracy Hackler: Hobby Marketing Manager, Panini America. Join us as we talk about marketing, the subtle caveats of social media, why the customer is the most important part of doing business, the significant benefits of building relationships, the popularity of FIFA World Cup Soccer Stickers, the transition from Donruss to Panini, kids and the hobby, what Tracy collects, and a whole lot more. Links to his places are listed below:
Pronounced Green-o. Patrick has a BA in Psychology, a BA in Sociology, and an MBA from the University of New Mexico. He also has a Project Management Certificate from UCLA Extension. He has lectured in Internet Marketing at the David Nazarian College of Business and Economics at California State University, Northridge. He is the author of, Student to Founder: Secrets to creating a student organization in college and starting a business after graduation. He has been interviewed on Good Day New Mexico and in Albuquerque The Magazine. Patrick is a frequent speaker and panelist at universities and events where he shares his insights on leadership, technology, and marketing. He's been a baseball card collector since 1988, and he owns Radicards™ | Visit the store